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An independent publication covering art, history, literature, visual storytelling, and the tools and decisions behind serious independent publishing.

WordPress

WordPress

Advanced Custom Fields: Extending WordPress for Publishers

WordPress’s built-in content structure — title, body, categories, tags, featured image — covers the basics for most publishing use cases. When a publication needs richer, more structured content models — author bios with headshots and social links, event listings with dates and …

April 29, 2026

Monetization

monetization

Building a Paid Membership Site: Platform Options for Independent Publishers

Paid memberships have become the dominant independent publishing business model. The newsletter-plus-paywall combination pioneered by platforms like …

April 29, 2026

Audience Building

audience building

Building an Owned Audience: Email and Beyond

The phrase “owned audience” appears often in publishing strategy conversations without always being defined clearly. It refers to an audience …

April 29, 2026

Headless CMS

headless CMS

Contentful for Publishing Teams: A Practical Overview

Contentful is one of the oldest and most established headless CMS platforms. Launched in 2013, it pioneered the API-first CMS model that the broader …

April 29, 2026

Hugo

Hugo

Deploying Hugo to Cloudflare Pages with GitHub Actions

Cloudflare Pages is one of the best hosting targets for Hugo sites. It is fast, globally distributed, free for most publishing workloads, and …

April 29, 2026

Drupal

Drupal

Drupal vs WordPress for Large Publishing Operations

Both Drupal and WordPress power large publishing operations. The New York Post, The Economist, and Condé Nast have used WordPress at enterprise scale. …

April 29, 2026

Newsletters

newsletters

Email Deliverability Basics for Newsletter Publishers

Email deliverability — whether your newsletter lands in the inbox or the spam folder — is determined by a combination of technical configuration, …

April 29, 2026

Drupal

Drupal

Getting Started with Drupal for Publishing Organizations

Drupal occupies a specific and durable niche in the publishing world. It is not the easiest CMS to get started with, and it is not trying to be. What …

April 29, 2026

Eleventy

Eleventy

Getting Started with Eleventy for Publishers

Eleventy (11ty) is a JavaScript-based static site generator that has grown into one of the most flexible options in its category. Where Hugo makes …

April 29, 2026

Ghost

Ghost

Ghost vs WordPress: Which Platform Wins for Indie Publishers?

Ghost and WordPress serve overlapping audiences — independent publishers, bloggers, journalists, and small editorial operations — but they were built …

April 29, 2026

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Publishing House

An independent publication covering art, history, literature, visual storytelling, and the tools and decisions behind serious independent publishing.

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