Hugo is fast to build and fast to get started with, but a blank new site has some deliberate setup work before it is ready to publish. This walkthrough covers the full process from installation through your first deployed post. Installing Hugo Hugo distributes as a single binary — no runtime dependencies, no package manager required after the initial install. macOS: brew install hugo Linux (Debian/Ubuntu): sudo apt install hugo Or download the latest binary directly from the Hugo releases page and add it to your PATH.