Hugo archetypes are content templates that pre-populate frontmatter when you create new content with hugo new. They are a small feature with a disproportionate practical impact on a publication’s day-to-day workflow: every new post or page starts with the correct structure, required fields are present, and authors do not need to remember the exact frontmatter format. The Default Archetype Hugo ships with a single default archetype at archetypes/default.md: --- title: "{{ replace .