As organizations navigate the complexities of digital transformation, generative AI (GenAI) is emerging as a key investment area. Companies with high GenAI maturity are poised to achieve returns three times higher than those with minimal adoption, according to a recent survey. Key Highlights: Significant Growth in GenAI Investment: GenAI investment is expected to grow by 28%, with the share of IT budgets allocated to GenAI projected to increase from 5% in 2024 to 7.